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Amazon Webstore
with Selling on Amazon
Special offer: Webstore with Selling on Amazon is FREE1 for 3 months.
After 3 months pay $54.98/mo. See offer details.
Other Fees
- Transaction fees for items sold on Webstore from 1.0%
- Selling fees for items sold on Amazon from 6%
- Payment Processing & Fraud Protection Fee
See Features and Options
Selling on Amazon Professional
- Create and sell new products on Amazon in over 20 categories.
- Selling fees for items sold on Amazon
Fulfillment by Amazon enabled
- Pay per use. No monthly subscription fee.
- See fulfillment and storage fee schedule
Build your own eCommerce website
with Selling on Amazon
Build your own eCommerce website and Sell on Amazon.com
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$24.99/Month
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$14.99/month
The number of products your website can have.
The amount of data transfer to and from our servers that is included with your plan.
The amount of storage you are allocated for your product images, descriptions, and other site content.
If you choose, you can use your own domain name. You can also host your eCommerce pages on a subdomain of your existing site, for example: shop.samsonite.com.
Webstore includes a shared SSL certificate so you don’t need to purchase or configure anything extra to have secure checkout. Webstore also supports custom SSL certificates.
Website templates allow you to launch your store quickly. Industry specific templates feature merchandising best practices for categories like apparel.
Product recommendations based on what a user has viewed are easy to add to any page on your site.
Easily add product reviews that are specific to your site. Product reviews feature profane language filters and give you full control of the review content.
Easily crate coupons and discount codes for your site to drive sales.
Get the same search quality as Amazon.com on your site. Product search powered by Amazon A9 is integrated in Webstore.
Manage your inventory and customers across channels in a centralized interface.
Grow your business by seamlessly offering your products to customers shopping on Amazon.com.
Add eligible products that are not currently offered on Amazon.com to the Amazon catalog.
Featured product status makes your offering of a product the default on the Amazon.com product page greatly increasing sales.
Promote special discounts and offers for your products on Amazon.com to drive sales.
For non-media categories you can control what you charge for shipping.
Increase sales by appealing to millions of Prime subscribers by offering the ease and speed of Amazon Prime on your website.
Cut down on the cost and hassle of order fulfillment, leverage Amazon’s advanced fulfillment network for your business.
List your products on Google Product Search, Bing, Yahoo!, and TheFind with no additional work. As you add and remove products your feeds automatically update and publish.
Improve indexing of your products and learn more about your product rankings with XML sitemaps. Webstore automatically creates and submits your sitemap to search engines and keeps it updated as your site changes.
Natural language product names are automatically included in the product page URL improving readability for users and relevance to search engines.
Customize your page titles, descriptions, and keywords to reflect your brand and SEO objectives.
The canonical meta tag tells search engines the primary URL of your products and helps eliminate issues related to duplicate content and query parameters. This is automatically included on the page by Webstore so no extra effort is needed.
Add your products to multiple categories on your site to enhance the ability of search engines to crawl to your product pages.
Amazon applies advanced fraud filters to orders placed on your site reducing fraudulent orders.
Webstore includes payment processing with competitive rates. Simplify your business and improve reliability and up-time with Amazon’s payment processing.
When you choose to use Amazon.com Accounts on your Webstore, existing Amazon.com customers can use their accounts to purchase from your business. These orders will be protected by the Amazon A-to-z Guarantee.
Accept all major credit cards increasing customer satisfaction and sales. Fees are consistent across card types and reporting is centralized and easy to understand.
- Restrictions apply. See offer details.
- Restrictions apply. See offer details.
Webstore Payment Processing Fee Schedule
Permalink: http://sellercentral.amazon.com/gp/help/external/200448420/
Payment Processing and Fraud Protection Fee: The total Payment Processing and Fraud Protection Fee is the sum of: (a) a flat fee for each of Your Transactions; and (b) a percentage (provided below) of the Sales Proceeds from each of Your Transactions. The applicable percentage-based fee is determined based on whether you have implemented Amazon Webstore Accounts or Amazon.com Accounts. For purposes of this Webstore Fee Schedule, (x) "Amazon.com Accounts" means customer accounts that customers may use in connection with your Webstore Site and other Amazon sites (including without limitation the Amazon Site or other sites using Amazon.com Accounts), and (y) "Amazon Webstore Accounts" means customer accounts that customers must create on your Webstore Site and that will be restricted to use only on your Webstore Site.
For each of Your Transactions with Sales Proceeds less than $10: The total Payment Processing and Fraud Protection Fee = $0.05 per each of Your Transactions + 5.00% of Sales Proceeds from each of Your Transactions
For each of Your Transactions with Sales Proceeds of $10 or greater: The total Payment Processing and Fraud Protection Fee = $0.30 per each of Your Transactions + the applicable fee calculated based on the table below:
|
Total monthly Sales Proceeds† |
Amazon WebStore Accounts (% of Sales Proceeds from each of Your Transactions) |
Amazon.com Accounts (% of Sales Proceeds from each of Your Transactions) |
|
$0 - $2,999 |
2.90% |
2.90% |
|
$3,000 - $9,999 |
2.60% |
2.50% |
|
$10,000 - $99,999 |
2.50% |
2.20% |
|
$100,000+ |
2.40% |
1.90% |
†The applicable total monthly Sales Proceeds tier for each calendar month will be based upon the average total monthly Sales Proceeds for your Webstore Site over the previous three calendar months.
Selling on Amazon Fees
Permalink: http://www.amazonservices.com/sell-on-amazon/media-fees.htm/
I. Fees for Media Products
(Books, CD and Vinyl, Videos, DVDs, Video Games, Software, and Computer Games)
Individual & Professional sellers pay a referral fee and a variable closing fee for each media product sold
The referral fee for media products is a percentage of the product price and the variable closing fee for media products is a fixed dollar amount. Both fees are set by Amazon for each media product category. The referral fee percentages and variable closing fees for media products are shown in the table below.
| Media Category | Referral
Fee Percentage (% of product price) |
Variable
Closing Fee (Fixed amount per item) |
| Books | 15% | $1.35 |
| CD and Vinyl | 15% | $0.80 |
| DVD | 15% | $0.80 |
| Software & Computer Games | 15% | $1.35 |
| Videos VHS | 15% | $0.80 |
| Video Games | 15% | $1.35 |
| Video Game Consoles | 8% | $1.35 |
II. Fees for Non-Media Products
(For products other than Books, CD and Vinyl, Videos, DVDs, Video Games, Software, & Computer Games)
For Professional sellers the referral fees are applied to the total proceeds from sales of products other than media products , which includes the product price and all shipping and handling, gift-wrap and other charges, but excludes any taxes and customs duties. Individual sellers are charged the same types of fees on the sale of non-media products as they are on media products; that is, a referral on item price, a variable closing fee, and a fixed per-item closing fee. View variable closing fee schedule
Below are the referral fees applied to sales by Professional and Individual sellers of non-media products, by category.
| Category (Non-Media Product) | Professionals | Individuals | Referral Fee |
| Baby Products (excluding Baby Apparel) | ✓ | ✓ | 15% |
| Beauty | ✓ | x | 15% |
| Camera & Photo | ✓ | ✓ | 8% |
| Cell Phones & Accessories | ✓ | x | 15% |
| Consumer Electronics | ✓ | ✓ | 8% |
| Grocery & Gourmet Food | ✓ | x | 15% |
| Health & Personal Care | ✓ | x | 15% |
| Home & Garden (including Pet Supplies) | ✓ | ✓ | 15% |
| Kitchen | ✓ | ✓ | 15% |
| Musical Instruments | ✓ | ✓ | 12% |
| Office Products | ✓ | ✓ | 15% |
| Personal Computer | ✓ | ✓ | 6% |
| Sports & Outdoors | ✓ | ✓ | 15% |
| Tools & Home Improvement | ✓ | ✓ | 12% |
| Toys & Games* | ✓ | ✓ | 15% |
| Unlocked Cell Phones | ✓ | x | 8% |
| Automotive Parts & Accessories | ✓ | x | 12% |
| Clothing, Accessories & Luggage | ✓ | x | 15% |
| Jewelry | ✓ | x | 20% |
| Kindle Accessories | ✓ | x | 25% |
| Motorcycles, ATV & Protective Gear | ✓ | x | 12% |
| Shoes | ✓ | x | 15% |
| Watches | ✓ | x | 15% |
To maintain buyer confidence in Amazon this holiday season, we are implementing Holiday Selling Guidelines for the Toys & Games store. Effective November 15, 2011, only those sellers who meet the following performance criteria will be eligible* to sell in Toys & Games from November 15, 2011 through the first week in January 2012:
- Seller’s first sale on Amazon.com must be prior to 09/19/2011 (sale does not need to be Toy–specific).
- Seller must have processed and shipped at least 25 orders (do not need to be Toy–specific) during the 60 consecutive days preceding 11/1/2011.
- No greater than 1% short–term order defect rate as of 11/1/2011.
- No greater than 2.5% pre–fulfillment cancel rate for the 30–days preceding 11/1/2011.
- No greater than 5% late shipment rate for the 30–days preceding 11/1/2011.
*Orders fulfilled by Amazon will not be subject to the holiday season restrictions provided the account is in good standing.
Amazon Services reserves the right to cancel listings, suspend accounts, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.
