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A feature set built on Amazon expertise

Merchandising, extensibility, and seamless integration with other Amazon products.

Amazon Webstore Features and Functionality

World-class scalable infrastructure and features driven by Amazon eCommerce expertise.

Amazon is a leader in global retail, and the feature set of the Amazon Webstore platform reflects Amazon's expertise. The same scalable hosting and fraud protection as Amazon.com, merchandising features developed through years of expertise, and seamless integration with other services highlight the Amazon Webstore platform offering. See feature architecture >

  • Turnkey eCommerce Functionality

  • Site Design Tools

    • Templates and widgets allowing for rapid development and best practices-inspired site functionality
    • CSS and JavaScript access for full site customizability and brand control
    • Custom content pages
    • Release management
  • Merchandising Features

    • Robust set of merchandising features
      including rollover zoom, quick view, color swatches, and much more
    • Ratings and reviews inspired by Amazon.com
    • Recommendations widgets and accessories relationships for cross-selling and up-selling
    • Smart search with custom refinements and advanced sorting controls
    • Customer recognition and persistent cart
    • Social media sharing tools for product pages
  • Marketing and Traffic-Driving

    • SEO optimization features including metadata customization and natural language URL
    • Comparison shopping engine integration with Google Shopping and TheFind
    • Affiliate network integration with top networks
    • XML sitemaps generated automatically
    • Powerful promotions engine enabling promotions for free shipping, VIP targeted offers, general or single-use coupon codes, free offers with a purchase, and buy one/get one free.
  • Site Management

    • Centralized inventory management
    • Variation control for colors, sizes, and other variations
    • Advanced filtering and search for management of large product catalogs
    • Order reporting
    • Bulk management of product listings and categories via feeds
    • Customizable buyer communications
      including order confirmation and other automated emails
  • Amazon Services Integrations

    • Selling on Amazon: List your products for sale on Amazon.com with a single click
    • Fulfillment by Amazon: Have Amazon pick, pack, and ship your orders
    • Amazon Prime: Offer FREE Two-Day Shipping for Amazon Prime members
    • Amazon Product Ads: Advertise your products to Amazon.com customers
    • Amazon Associates: Offer Amazon products alongside your own products
    • Marketplace Shipping Service: Purchase shipping through the Seller Central interface
  • Infrastructure and Extensibility

    • Scalable Amazon EC2 hosting capable of accommodating high levels of traffic without bandwidth limits
    • World-class fraud protection computing hundreds of individual risk indicators per order and leveraging sophisticated machine learning algorithms
    • Content delivery network with asset caching for faster load times
  • Other Advanced Features

    • Customer-facing APIs for custom product display and merchandising features
    • Backend-facing APIs allowing ERP and other backend system integrations
    • Item extensibility for monogramming and product personalization
    • Assisted ordering application for phone and in-store orders
    • Integrated customer service tool for call centers and CRM
    • Multi-site management from a single account

Amazon Webstore Product Architecture

Amazon Webstore Product Architecture