Example Amazon WebStores

Frequently Asked Questions About Your Online Store

Q: What is 1-Click WebStore?

A: Imagine building an online store with one click of your mouse. Sound like a dream? When you are building your online store with WebStore, it's reality! 1-Click WebStore allows you to quickly create your own branded web site in as little as one click. If you choose this option after you register, you can choose to accept our default options or you can change the look and feel by selecting from a variety of pre-made online store templates. All you need to do is simply click a button, and we create your store for you in a matter of minutes!

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Q: What is WebStore by Amazon?

A: WebStore by Amazon is an Amazon Services Product. It provides you, the storeowner, with a comprehensive eCommerce solution that allows you to successfully leverage the power of Amazon's technology to build your online store. When you get an online store from Amazon, you receive your own branded web site with the benefits of Amazon's technology and years of experience and expertise.

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Q: What is Seller Central?

A: Seller Central is the online interface used to manage all aspects of WebStore, Selling on Amazon, and Fulfillment by Amazon. It's the ideal, simple solution for you to easily have all the different aspects of your online store at your fingertips. You can add product information, make inventory updates, retrieve orders, and design your WebStore through a suite of web-based and downloadable tours. WebStore tours help merchants see how it is done using SellerCentral and WebStore. Learn more on our Online Store Feature Tour.

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Q: Do you offer payment fraud protection?

A: Yes. When using your online store from Amazon, you are protected by Amazon's world-class payment fraud protection and get the same sophisticated fraud detection tools as Amazon. Amazon's payment fraud protection helps ensure orders are legitimate and ultimately cuts down on lost orders due to inadequate fraud detection.

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Q: What is the A-to-z Guarantee?

A: Amazon is one of the most trusted websites out there, and customers will feel reassured knowing that their online store purchases are being protected by the Amazon A2Z Guarantee. Customers who shop on your WebStore will feel more confident buying from your online store knowing they are backed by the same Online Store A-to-z Guarantee that protects shoppers on Amazon.com.

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Q: Are there additional monthly fees if I want to create multiple WebStores?

A: No. You can create multiple WebStores within your account with a customized and independent web presence for each one for no additional monthly fee. At Amazon, we feel that simple and effective tools are best for helping you become a successful online store owner. We want you to be able to fully understand all aspects of your store so you can build the online store you've always dreamed of! Check out our Online Store Pricing to learn more.

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Q: How do I register for WebStore by Amazon?

A: Build an Online Store now. Simply follow our quick and simple registration process to bring your products to future customers. Learn more about How Your Online Store Works so you can discover how to set up shop and take advantage of great Amazon features in minutes!

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Q: Can I merchandise Amazon products that I don't inventory?

A: Yes. Sign up for Amazon's Associates program to quickly add products from Amazon.com to your online store and collect an Associate Program referral fee when those items are sold. You can easily add Amazon products through 1-Click WebStore or through the Category Manager. Check out our Online Store Feature Tour to learn more about our referral program.

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Q: How do I add inventory for my WebStore?

A: The tools available in Seller Central offer you a choice of using online tools, a downloadable desktop application, or flat files to upload your products and add inventory information to your WebStore.

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Q: How do I design my online store?

A: You can either take a few moments to customize your online store with one of our easy-to-use templates or use our 1-Click feature to create and launch your WebStore in minutes! WebStore by Amazon gives you robust online tools to effectively create and maintain your WebStore.

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Q: How do I preview and publish my online store?

A: After designing your WebStore, you can preview and publish your store to a temporary site automatically generated by Amazon or you can publish your online store to your existing domain. If you don't have a domain name, you can purchase a domain name with any registrar. Please note that publishing your WebStore using your own domain name requires a few more simple steps to complete.

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Q: How do I build my navigation structure?

A: When you build an online store from Amazon, we can help you build your category structure by using automated tools, or you can create your own customized category structure that best represents your product selection. We provide you with the tools to enhance and customize your online store as much or as little as you desire!

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Q: How do I redirect my domain name?

A: You can use one of two options to get your online store by using your existing domain name. First, you can configure these settings yourself using guidance provided by Amazon. You can also contact your domain registrar and ask them to complete the domain name configuration for you. Detailed steps for completing each option are available in the detailed WebStore by Amazon Help Documentation, which you will receive after registration.

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Q: How do I manage my WebStore orders?

A: You can be notified of customer orders via email, feed or by checking your Seller Central online store account daily. WebStore orders are listed under the Orders tab in Seller Central so you can identify those separately from your Amazon.com orders, in the event that you also sell on Amazon. You can also search, sort, and view orders, as well as issue refunds. Find out more about our revolutionary, easy-to-use Seller Central in our Online Store Feature Tool.

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Q: Can customers leave feedback and reviews?

A: At WebStore by Amazon, we strive to provide you with a wide array of options for your online store so you can make it your own! We give you the option to allow customers to write product reviews on your WebStore site and leave feedback on any order whether the order was placed on Amazon.com or on your WebStore. You can view customer feedback by clicking on Seller Performance on the Seller Central Reports tab.

Amazon has been expertly collecting customer reviews for years. If a merchant is selling a product that Amazon has been collecting feedback on, the WebStore owner will automatically inherit those reviews for their own WebStore.

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Q: How do customers buy products on my online store?

A: Existing Amazon customers can use their Amazon.com customer account to buy products from your WebStore. If a customer doesn't have an Amazon account, they can simply create one as they place an order on your site. Your customers get the safety and protection of the Amazon.com cart and you get the fraud protection of Amazon's checkout system.

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Q: How much does WebStore by Amazon cost?

A: If you're looking for an affordable online store, WebStore by Amazon is the perfect solution for you! You can receive multiple stores. Pricing covers all credit card processing and transaction fees. Referral fees are deducted from your account on a scheduled basis when your account is settled. Learn more about Online Store Pricing. Get your own online store today!

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